Before getting deeper into the explanation and purpose of the term, let us understand what are landing pages. In terms of digital marketing, landing pages are standalone pages that a visitor arrives at. These pages are created for marketing campaigns and every visitor will reach here either by clicking on any link in any of the social media platforms, search […]
What is anchor text? Anchor text is one word or a phrase that will help you to stay focused and not drift away while you are developing content. Using the right one has allowed many websites to get visibility rather faster than they expected. With this comes the chances of greater lead generation and conversions. Types of anchor text You […]
Online advertising campaigns have assumed greater importance, especially during the pandemic. And Ad server is responsible for taking the process successfully to completion. So, So, what is an ad server? An ad server is an advertising technology or AdTech that ad agencies, publishers, advertisers, and ad networks use so that they can manage their advertising campaigns online. The main objective […]
The evolution of social media has occurred, as a result of the human impulse to connect better and to make optimum usage of digital technology. It is all about connecting and bridging the gap between individuals and organizations, regardless of whether you are an entrepreneur or a part of the workforce. The history of social media dates back to 1997 […]
Gone are the days when kiosks and screaming billboards from across roads were enough to let people know who you are. Here let us find out what statistics have to say about advertising technology trends, the future of digital advertising, and few trends. But with the evolution of technology and varying needs of advertising, your strategies will take a different […]
On any paid search results page, place your ad occupies is the ad rank. For instance, if your ad is showing in number 3 of the search results page, it implies that the ad rank of your ad is 3, and likewise. How is Ad Rank calculated? Over the years, Ad Rank Adwords has changed the parameters based on which […]
With the help of Instagram Reels, you can use the new set of tools to edit or cut a video that runs anytime between 3 seconds and 30seconds. Many have been comparing it with TikTok. There are special effects that you can incorporate in your videos and add stickers, sound, and text, and music. Recently, Facebook-owned Instagram added ads in […]
An ad program, Google Adsense, will allow you to run or display advertisements on your blogs, website, and YouTube videos and when visitors click on these ads, you get an opportunity to earn. These ads are generated when you feed a specific AdSense code on your website or blog. This is made possible when you use a special program known […]
The fact that you are searching for a Microsoft Azure tutorial implies that you are fairly up to date with the world of technology. It is also implied that you probably are quite acquainted with what a cloud is, or what is cloud computing. You are of course also quite acquainted with Google. However Microsoft Azure does not seem to […]
Today individuals receive a barrage of unsolicited emails. According to the survey, approximately 75% of the respondents told they would resent the whole if they’re bombarded with email promoting those brands. Today’s email reality is that the instant one opens their inbox, it is full. It seems that everybody is into email promoting as an alternative to the dwindling bricks-and-mortar […]
