Exploring the methods will help you to understand the strategies that you can adopt or test for your search campaigns. What is a PPC budget in the first place? It is the expense you incur for the acquisition of online traffic because the advertising charges come into effect only when a prospective lead will click on your advertisement. PPC budget […]
A world of new terminologies is associated with digital advertisements. It might not be clear for laypersons to understand what it all means even though they are conversant with terms like the internet, google, or keywords. However, it is worse when businesses or content creators do not understand many terms associated with digital marketing. If they struggle to understand what […]
Lead generation and customer acquisition are two sides of the digital marketing campaign. Simply put, lead generation is the contact information of someone who might be interested in a product or service. In contrast, customer acquisition is the conversion part where the interested person commits and purchases. A digital marketing campaign must measure its performance, such as how many leads […]
Email marketing still has plenty to offer despite being around for quite some time and taken for granted by everyone, including marketers. This doesn’t seem right as email marketing is still generating business, and consumers prefer receiving promotional emails regularly. Email marketing performance is measured by its open rate. The open rate indicates if the email recipients opened the email. The open rate indicates the level of engagement of the recipient and whether the content of the email was relevant to them […]
Cloud computing which fuelled the world economy, played a crucial role during the Covid-19 pandemic as it impacted remote workforces and the global supply chain. The future of cloud computing looks robust as they are expected to play the same crucial role for organizations. Scalability, data security, business continuity, and cost efficiency will be the key IT strategy. Developers and […]
Marketing designs are an important component of the right marketing strategy. The main idea is to look at any marketing ideas from a customer’s point of view. There is a famous saying which says, “a picture is worth a thousand words.” The question then comes to mind whether one’s marketing graphic design attracts enough impressions and engagements. The first impression […]
For people who do not know what Pinterest is, it is a popular platform on social media that allows users to post and share lifestyles, recipes, home ideas, etc., for free. It is a digital pinboard where users save the images discovered on other social media platforms. Businesses are discovering how the growth of this platform can play a vital role in […]
In our daily lives, the internet plays a vital role in providing us with the knowledge we may need about current affairs and other information. One of the most profound and widely used search engines globally that help solve these problems is Google. Google now works on a much broader level surpassing its abilities and working as a google marketing […]
Social media marketing professionals have adopted the term curation that is widely applicable for museums, where you curate paintings and artwork. So, what is curated content? When you apply the same concept to content, it assumes the name content curation. It means planning those topics for your content that is most relevant and loved by your target audience. Looking up […]
Google webmastering is one way by which search engine optimization professionals work out their strategies and techniques that are in alignment with the expectations of the search engine major, Google. To achieve the same, Google Webmaster Tools, also known as Google Console Search is used. This is a powerful platform that you can use as a website owner to track […]
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