Landing Pages – Best Practices and Importance

Landing Pages – Best Practices and Importance

Before getting deeper into the explanation and purpose of the term, let us understand what are landing pages. In terms of digital marketing, landing pages are standalone pages that a visitor arrives at.  These pages are created for marketing campaigns and every visitor will reach here either by clicking on any link in any of the social media platforms, search […]

Ad Server- What is it and why must you opt for ad serving?

Ad Server- What is it and why must you opt for ad serving?

Online advertising campaigns have assumed greater importance, especially during the pandemic. And Ad server is responsible for taking the process successfully to completion. So,  So, what is an ad server? An ad server is an advertising technology or AdTech that ad agencies, publishers, advertisers, and ad networks use so that they can manage their advertising campaigns online.  The main objective […]

Instagram Reels – How Businesses Use It for Success

Instagram Reels – How Businesses Use It for Success

With the help of Instagram Reels, you can use the new set of tools to edit or cut a video that runs anytime between 3 seconds and 30seconds. Many have been comparing it with TikTok. There are special effects that you can incorporate in your videos and add stickers, sound, and text, and music.  Recently, Facebook-owned Instagram added ads in […]

7 Tips to Maximize Revenues from Google Ad Sense

7 Tips to Maximize Revenues from Google Ad Sense

An ad program, Google Adsense, will allow you to run or display advertisements on your blogs, website, and YouTube videos and when visitors click on these ads, you get an opportunity to earn.  These ads are generated when you feed a specific AdSense code on your website or blog. This is made possible when you use a special program known […]

The Basics of Microsoft Azure

The Basics of Microsoft Azure

The fact that you are searching for a Microsoft Azure tutorial implies that you are fairly up to date with the world of technology. It is also implied that you probably are quite acquainted with what a cloud is, or what is cloud computing. You are of course also quite acquainted with Google. However Microsoft Azure does not seem to […]

Sending Animated Gifs In Email Is Advantageous To Marketers

Sending Animated Gifs In Email Is Advantageous To Marketers

Today individuals receive a barrage of unsolicited emails. According to the survey, approximately 75% of the respondents told they would resent the whole if they’re bombarded with email promoting those brands. Today’s email reality is that the instant one opens their inbox, it is full. It seems that everybody is into email promoting as an alternative to the dwindling bricks-and-mortar […]