Website Banner Ads: Some Interesting Facts
Currently, there are different forms of advertising on the World Wide Web. A banner ad or web banner is one of them. It is a popular form of paid advertising on the Internet.
Website Banner Ads
A website banner ad is a type of advertising on the web that is provided by an ad server. Website banner ads are those advertisements that involve inserting an ad into a web page. They are also called online banner ads or digital banner ads.
Website banner ads are created to draw traffic to a website via links to the advertiser’s website. On numerous occasions, there is a central ad server that supplies the website banner advertisement.
The remuneration arrangement frequently depends on how the content originator can make payment for the Internet accessibility for providing the content in the beginning. However, advertisers utilize online ad networks for serving their ads, leading to a revenue-sharing arrangement and premium ad positioning.
How do website banner ads function?
Banner ads act in the same manner as conventional ads are planned to act. They inform the customers about the product or service and provide explanations why customers should pick the product or service concerned. In 1996, Nigel Hollis and Rex Briggs, two research scholars, were the first to record this concept on HotWired, the oldest business online magazine. Website banner ads are distinctive in that the tracking of the outcomes for ad campaigns takes place in real-time and they may be aimed at the visitors’ benefits.
Frequently, visitor’s behavior is monitored via the application of a click tag. Several Internet surfers consider these ads to be irritating since they divert from the genuine content of a web page and contribute to loss of bandwidth. On certain occasions, a website banner advertisement hides screen text that the visitor desires to read. More novel web browsers frequently include software “adblocker” alternatives to deactivate pop-ups or hinder graphics from chosen sites. One more technique of averting web banners is to utilize a proxy server that obstructs banners, like Privoxy. Internet browsers might also install add-ons for stopping banner ads, for instance, AdThwart for Google Chrome, Adblock Plus for Mozilla Firefox, and ie7pro for Internet Explorer.
What is the importance of online banner advertising?
Online banner advertising had a key role in facilitating the fast growth of paid advertising campaigns on the Web. With the benchmark layouts, rating structure (impressions), and procedure (clickable link to an address) in place, the banner advertising allowed any site to market ads and offered the functional necessities for advertising server firms like NetGravity to modernize the setup required to function and monitor web-oriented publicity. Besides, online banner ads were distinctive in comparison to ads surfacing in the contemporary corresponding media like periodicals and news dailies. Different from ads in magazines, the website banner adverts motivated media customers to quit the media product or service and resort to a different media setting (usually a website run by the advertising entity). Contrarily, the audiences of news daily ads or periodical ads are not motivated to quit the magazine. Instead, the communication of the ad is itself aimed at swaying the viewer.
Standard dimensions of website banner ads
The dimensions or sizes of website banner ads have been made consistent to a certain degree by the IAB (Interactive Standardizing Bureau). Before the IAB benchmarking took place, digital banner ads were available in more than 250 various sizes. Nonetheless, many ad networks and websites (beyond North America or Eurosphere) might not implement any one or all of the sizes of the IAB foundation.
In 2015, the Interactive Standardizing Bureau declared ad innovative roadmaps for mobile and display, taking into account HTML5.
After two years, in 2017, the Interactive Standardizing Bureau launched the fresh rules of thumb, emphasizing the modifiable ad layouts along with the roadmaps for novel digital content know-hows like virtual reality (VR), augmented reality (AR), mobile video, social media, 360-degree video advertisements, and emoji advertisement messaging.
Specified size ad specifications are:
|Advertisement unit name||Predetermined size (px)|
|Billboard||970 x 250|
|Leaderboard||728 x 90|
|Smartphone Banner||300 x 50、320 x 50|
|Portrait||300 x 1050|
|Super Leaderboard/Pushdown||970 x 90|
|Medium Rectangle||300 x 250|
|120×160||120 x 160|
|Skyscraper||160 x 600|
|Feature Phone Small Banner||120 x 20|
|Mobile Phone Interstitial||640 x 1136 1080 x 1920 750 x 1334|
|Feature Phone Large Banner||216 x 36|
|Feature Phone Medium Banner||168 x 28|
Customary online banners ads incorporated into the Universal Package of IAB and Ad Units Rules are endorsed by principal ad servicing firms. This is most pertinent for IAB subscribers like AppNexus, Adform, Conversant, Chitika, HIRO, Epom, SpotXchange, Mixpo, ZEDO, and so on. Furthermore, ad serving companies may provide other, non-uniform banner sizes and know-hows, over and above the endorsement of various online advertising layouts (for instance, native advertisements).
Banner ads examples
The prominent banner ads examples prevalent on the web are animated GIF (Graphics Interchange Format), Flash, and static banners. These are predominantly used by advertisers across the world. Other than these three principal forms of website banner adverts, there are various layouts, designs, and display patterns in which banner ads may be exhibited.