Why Marketers Need to Differentiate B2C Marketing from B2B Marketing

Why Marketers Need to Differentiate B2C Marketing from B2B Marketing

Smart marketing people understand the fundamental difference between selling to a consumer and to a business. A great B2C marketing strategy differs from a B2B marketing concerning communication style, relationship-building techniques, and buying cycles.  What is B2C? B2C(business to consumer)refers to selling products and services directly between the business and the end-user. Companies that sell directly to consumers are known as B2C […]

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