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Sending Animated Gifs In Email Is Advantageous To Marketers

Sending Animated Gifs In Email Is Advantageous To Marketers

Today individuals receive a barrage of unsolicited emails. According to the survey, approximately 75% of the respondents told they would resent the whole if they’re bombarded with email promoting those brands. Today’s email reality is that the instant one opens their inbox, it is full. It seems that everybody is into email promoting as an alternative to the dwindling bricks-and-mortar business plagued by the pandemic.

If anybody thinks that email isn’t operating any longer as a lot of competition is brewing up on social media, then it’s wrong. It’s still one of those tools that have given enticing ROI on promoting efforts.

Marketers’ email campaigns continuously improve their promoting methods with pictures and styles in their email content. There is always intense competition for the customer’s attention because of which it is important to do something different and unique that could make the customer come to you. For that, an innovative way to do it is to use animated gifs.

Using an animated image in one’s email will add a bonus to one’s promoting activity. For this reason, marketers have shown interest in using animated gifs in emails. 

What is a GIF?

GIF stands for Graphics Interchange Format. This image format was planned and developed in 1987. This image format has been in style since the first days of the web.  Over the years, this image found wide support among email users. Animated gifs gave a series of pictures that look visual in motion. 

Advantages of Animated Gif in Email

Animated Gifs play a helpful role in emails. They grab a subscriber’s attention and lead them towards the necessary action that the email’s sender desires. For instance, a seller is aware of his product or service’s good qualities. However, it is equally important for the e-mail recipient to feel the same. Animated gif enhances the delivery of products and services offered.

There is a proverb that says, “A picture is worth a thousand words.” This is often true. One can therefore imagine what impact an animated picture will make. For example, a complex message can be sent across to an audience via an animated GIF quickly.

How to Build an Associate Degree Animated GIF?

Nowadays, with many online software packages accessible, it’s simple to form GIFs in many ways. The web software package allows one to choose photos and changing them into an animated GIF. One such software package, Adobe animate, has custom styles for gif animation.

Implementing Animated GIF in Email

Adding animated gifs to an email is like inserting an image file. One need to keep in mind is what type of emails can support the GIF format and the time required to upload them. Using appropriate GIF is important; otherwise, the message relevance will be lost. One can search the web for relevant images. Google is a great gif finder tool with its Google image search option. 

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