No-Follow Links- Everything You Need To Know About It
Link building is an integral part of search engine optimization (SEO). Links help search engine bots to understand the relationship between websites. If you are able to understand how other websites link back to you is the first step to build a great “backlink profile”.
Links traverse from one website to another website through the so-called do follow links and they pass over the no-follow links. However, remember, that the no-follow links help your website too.
It is important to have a healthy backlink profile because the more high-quality links you have that travel to your website, the more traffic you will receive. If you take into account the Alexa Rank of the top websites, you will find that majority of them have more than 2000 backlinks and sometimes these backlinks might be present in millions of not less.
No-follow vs. do-follow link
Let us find out the difference between the no-follow links and the do-follow links in the paragraphs that follow. However, individually it is important to understand each of them.
What are No follow links?
No-follow links are links that have a rel=”nofollow” HTML tag that is applied. This tag implies to the search engines that it should ignore the link. Since no-follow links are not associated with Page Rank or do not pass them, they do not affect the search engine rankings.
What are do-follow links?
A do-follow link is one that does not have the rel-“nofollow” HTML tag applied. In other words, by default, all links are do-follow unless the tag of no-follow is used in the code for every Do-follow links sites.
Dofollow links usually affect the search engine rankings (SERPs). To a layman, or the website user, both do-follow and no-follow links will look the same.
This can be better understood with the help of an example-
<a href=https://website name.com/blog>
<a href=https://website name.com/blog rel=”no follow”>
Generally speaking, if you have links from the following content types, they are regarded as no-follow links-
- Blog comments
- Social media
- Sponsored content
- Press Release
So, when you weigh the no-follow vs do-follow link, it is basically whether or not the attribute of rel=” no follow” is present and which type affects search engine rankings.
Why was the No follow tag developed?
Created by Google, this tag was created so that issues related to “blog comment spam” could be tamed. It was seen that as the blog became more and more popular, comment spam was also on the rise. Spammers have a tendency to leave links so that visitors could go to them in the comment section.