Digital Marketing

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  • #6513 Reply
    James E. Mason

    How can I measure the success of the promotional activities of a product launch?

    #6514 Reply
    Ramona G. Cole

    Two perspectives can be measured to assess the success of the marketing campaign.
    One goal can be market penetration and enhancing the awareness of the product. If this is your criteria, you can measure the success by conducting surveys.
    Another goal is to increase sales revenue. Here the main goal is profit. This can be measured by measuring the changes in sales revenue.

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