The critical effect of Search engine optimization on websites

The critical effect of Search engine optimization on websites

With around 2 billion websites in the world, the internet is already crowded. It is difficult for users to get relevant information. For websites, it is also important to make their presence felt amongst other websites. Search engines categorize websites according to their content to make it easier for users. There are few ways to beat the drop, and one […]

Importance of marketing automation for A Successful Business

Importance of marketing automation for A Successful Business

Customers are the key to an organization’s success. Without customers, there are no sales. Their feedback allows a business to improve its drawbacks and ensure that customers do not switch over to competitors. Companies, therefore, use sales marketing automation to enhance customer experience.    What is Marketing Automation? Marketing and Sales personnel use a dashboard or popularly known marketing automation platform […]

SEO Title Tags and Their Importance

SEO Title Tags and Their Importance

What is an SEO title? Also known as a title tag, it is the HTML component that you use to specify a webpage’s title. The SEO title is also known as the title tags or simply page title.  In its simplest form, this is how it looks- <title>SEO tips (That works well) </title> The main function of the SEO page […]

Meta description- Tips for Writing Stronger Lines

Meta description- Tips for Writing Stronger Lines

What is a meta description? These are small texts or rather textual snippets the length of which does not exceed 155 characters. The snippets appear in SERPs, in bookmarking websites, and links that you share on social media platforms.  A meta description is your brand message that tries to give reason to visitors as to why they mist click on […]

Landing Pages – Best Practices and Importance

Landing Pages – Best Practices and Importance

Before getting deeper into the explanation and purpose of the term, let us understand what are landing pages. In terms of digital marketing, landing pages are standalone pages that a visitor arrives at.  These pages are created for marketing campaigns and every visitor will reach here either by clicking on any link in any of the social media platforms, search […]

How to Utilize Anchor Text to Cross the Seas of Link Building

How to Utilize Anchor Text to Cross the Seas of Link Building

What is anchor text? Anchor text is one word or a phrase that will help you to stay focused and not drift away while you are developing content. Using the right one has allowed many websites to get visibility rather faster than they expected. With this comes the chances of greater lead generation and conversions.  Types of anchor text You […]

Ad Server- What is it and why must you opt for ad serving?

Ad Server- What is it and why must you opt for ad serving?

Online advertising campaigns have assumed greater importance, especially during the pandemic. And Ad server is responsible for taking the process successfully to completion. So,  So, what is an ad server? An ad server is an advertising technology or AdTech that ad agencies, publishers, advertisers, and ad networks use so that they can manage their advertising campaigns online.  The main objective […]

History of Social Media –How Has It Evolved Over the Years?

History of Social Media –How Has It Evolved Over the Years?

The evolution of social media has occurred, as a result of the human impulse to connect better and to make optimum usage of digital technology. It is all about connecting and bridging the gap between individuals and organizations, regardless of whether you are an entrepreneur or a part of the workforce. The history of social media dates back to 1997 […]

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