Importance of marketing automation for A Successful Business

Importance of marketing automation for A Successful Business

Customers are the key to an organization’s success. Without customers, there are no sales. Their feedback allows a business to improve its drawbacks and ensure that customers do not switch over to competitors. Companies, therefore, use sales marketing automation to enhance customer experience.    What is Marketing Automation? Marketing and Sales personnel use a dashboard or popularly known marketing automation platform […]

SEO Title Tags and Their Importance

SEO Title Tags and Their Importance

What is an SEO title? Also known as a title tag, it is the HTML component that you use to specify a webpage’s title. The SEO title is also known as the title tags or simply page title.  In its simplest form, this is how it looks- <title>SEO tips (That works well) </title> The main function of the SEO page […]

Meta description- Tips for Writing Stronger Lines

Meta description- Tips for Writing Stronger Lines

What is a meta description? These are small texts or rather textual snippets the length of which does not exceed 155 characters. The snippets appear in SERPs, in bookmarking websites, and links that you share on social media platforms.  A meta description is your brand message that tries to give reason to visitors as to why they mist click on […]

Landing Pages – Best Practices and Importance

Landing Pages – Best Practices and Importance

Before getting deeper into the explanation and purpose of the term, let us understand what are landing pages. In terms of digital marketing, landing pages are standalone pages that a visitor arrives at.  These pages are created for marketing campaigns and every visitor will reach here either by clicking on any link in any of the social media platforms, search […]

Ad Server- What is it and why must you opt for ad serving?

Ad Server- What is it and why must you opt for ad serving?

Online advertising campaigns have assumed greater importance, especially during the pandemic. And Ad server is responsible for taking the process successfully to completion. So,  So, what is an ad server? An ad server is an advertising technology or AdTech that ad agencies, publishers, advertisers, and ad networks use so that they can manage their advertising campaigns online.  The main objective […]

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