“Content Marketing Boosts SEO”- Myth or Truth?

“Content Marketing Boosts SEO”- Myth or Truth?

Content marketing was established much before the internet. It is all about storytelling and humans all over have a lot of stories to tell. But only the people who tell a  better story than others become famous. As long as people have content to share they will need some sort of marketing, and that where the term “Content Marketing” is […]

Ensure Device Safety With Firewall Protection

Ensure Device Safety With Firewall Protection

In this contemporary networking and communication facility, the usage of the Internet has progressed widely in about every area. This expansion and use of the Internet have brought a range of benefits and convenience in daily communication both for individual and interpersonal purposes. However, on the other side, security concerns, hacking issues, as well as other different types of unwanted […]

Instagram Influencer Marketing

Instagram Influencer Marketing

When looking for recommendations in the digital era, we tend to follow a person online as we feel they are authentic and honest, the values shared are common to ours, and also they care about their “ Instagram family.” Instagram influencers are the go-to when looking for recommendations these days. We are indeed more confident, comfortable, and familiar with buying […]

What is Deep Learning?

What is Deep Learning?

DEEP LEARNING Since the early 2000’s deep learning has gain popularity due to its supremacy when it comes to a huge and large amount of data. There is a lot of debate all around when it comes to deep learning and machine learning. Most people are not aware of what deep learning means, hence there is a lot of confusion. […]

Customer Lifetime Value and their effects on a Company

Customer Lifetime Value and their effects on a Company

Customer lifetime value measures the amount of money a particular customer has spent in the company’s business by subscribing to their services and the money the company has invested in securing the customer’s interest in the company. The customer lifetime value is basically the return on the customer’s part as a response to the company’s efforts to keep them convinced of their […]

Increase Website Traffic Fast With These Proven Ways

Increase Website Traffic Fast With These Proven Ways

Let us say that you have just started off as an entrepreneur and you want to make it big without operating from a brick-and-mortar storefront. How will you do so? Your website is the only option you have. So, you have to adopt all those strategies that will increase website traffic. How to drive traffic to your website – Tips In […]

Conversion Funnel

Conversion Funnel

Understanding the perception of the conversion funnel and its concept can be very useful as this model helps to visualize the journey of a customer, starting from initial awareness which goes this the final conversion. It is an important framework as it helps an entrepreneur to analyze his business and further decide on what improvements are to be made. What […]

Chatbot statistics and their rise

Chatbot statistics and their rise

What are chatbots? It is a computer program that is capable of interacting with users either through audio or text messages. They play an instrumental role in all types of communication, whether it is e-commerce or carrying out any transaction. However, their prominence has grown recently and they were not around even a few years ago. Chat robots – Interesting statistical […]